Ranking up in online searches is getting more difficult by the day, and Google’s ever-changing algorithm isn’t helping
Ranking up in online searches is getting more difficult by the day, and Google’s ever-changing algorithm isn’t helping. Since online searches lead to more website visits versus click-throughs from social media, being popular on Google is important. After all, Google accounts for over 75% of worldwide searches via a desktop and over 90% from a phone or tablet. In addition, the entire world is increasing its usage of mobile devices, thus focusing on how to rank up on Google is essential. So, have you wondered how it’s possible to get on page 1? Well, here are some tips on how to write content that works to rank you up in today’s competitive SEO landscape.
Keywords
First, make sure you are writing using highly searched keywords. The keywords are very important. The main body of your content should be centred around the keywords, which should be up to 5 max. Why 5 keywords max? A content writer wants to become the most popular within a certain segment of online searches. This is a competition where endurance pays off by writing over and over again using the same keywords. To rank up, one must be operating better than their peers. Thus, one must provide both quality content (making the reader happy) and longevity of content (making the Google algorithm happy) day after day to beat out the competition. As you start out finding a keyword to use, don’t be afraid to focus on ranking in terms of lesser popular words. If you think there’s a sub-niche market that no one is paying attention to, go for it! Just make sure the keyword is being searched over 5,000/month.
So, to all you writers out there, focus on quality content relating to the product while maintaining the frame of the keywords, and never deviate. In terms of finding the appropriate keyword, don’t be general yet not too specific. For example, if you sell car key replacements, don’t use the keyword “car key” instead go for something a little more specific like “car key replacement near me” or “car key replacement.”
Just don’t go too far and limit yourself to “car key replacement Chicago” when your market is say…everyone in the United States.
Catchy Headline
Spend a large amount of time inventing a catchy title. According to Neil Patel, a successful marketing entrepreneur, “8 out of 10 people will read your headline, but only 2 out of 10 will click through and read the rest of the article. That’s the power of writing an amazing headline.” There is a possibility of gaining more than just 20% of individuals opening and reading your content but it all begins with a catchy headline. Feel free to ask co-workers or friends and family to brainstorm suggestions and write them down. You never know, the things they come up with may not help to name today’s article but could spark the next one!
What’s Popular
Stay up to date on trends, write in the context of what’s popular or relevant during the time. For example, during a major car show, tie-in writing about how your car key replacement business assists helpless customers to get a new key for their vehicle fast, at a fraction of its cost at a dealership. Another example is during sports events, write about how your protein product has one of the highest protein to low sugar ratios in the industry, all for a competitive price.
Size Matters
Yep, size matters, the longer your marketing content, the more Google spreads it around the web. Be sure to post the content everywhere on social media and set links to it within email marketing material. Many contents or copywriters only type up 300–400 words, but that’s not going to get you far, Google considers such short-form material spam. Try and write up to 1200 words, it makes a noticeable difference to Google’s algorithm to rank up.
Watch Competitors
We all know the Picasso quote “good artists copy, great artists steal” well there’s some truth to that. By following and copying competitors, to a great extent, your business will replicate their results. So why not follow those that are operating superior to your business and steal many of their ideas. At a minimum, it will improve your content and catch more eyeballs. Also, take notice of what competitors on page 1 of Google are doing versus scrolling down and hitting page 4. There will be a noticeable difference in the layout of their websites and how information is presented.
Be Straight Forward
The correct presentation of information is that which engages customers, it needs to be concise, practical, and valuable. Do not waste the reader’s time boasting about your product or service unless it offers a solution or assists their life. Keep things short and simple. The attention span of humans is diminishing. Yes, I said content should be 1200 words long but to keep people interested for that long, each line must be valuable and enticing enough to push the reader onto the next sentence. Presumably, your product or service is valuable, so be enthusiastic writing about it, make the reader feel compelled to buy like “wow, this is great, I gotta buy it.”
Link it Up
Search engines are observing how many readers are visiting your website. So, at a minimum, even if no one buys your product or service, a landing page visit counts towards assistance to rank up.
So, be sure to include links to some of the products or services that you’re writing about so readers can land on your website and possibly purchase immediately. Do not include any links offering more information, the calls to action from the content should be straightforward and direct a reader to buy from your website within the least number of clicks. Another reason to include a purchase link in the content versus a landing page link is that eventually after enough clicks to the product page, it will automatically populate on Google as a subheading below the main domain name. This way, whenever someone searches “car key replacement” they will see both the title link to your main landing page as well as a sub-link that takes the prospect straight to the product page. This way there’s an increased opportunity that a prospect will buy immediately versus roaming around your landing page.
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How to Write Content That Ranks in 2022’s Crazy SEO Landscape — YouTube
