Mass email campaigns are a tricky thing to solve
Mass email campaigns are a tricky thing to solve. There’s a fine line between spending too much time personalizing each email, to generically massing emailing everyone which doesn’t give any personal touch, at all.
Here are some helpful tips on how to get more activity and sales out of your prospects:
Getting personal does help
According to a market research article posted on Invesp.com “Personalized promotional mailings have 29% higher unique open rates and 41% higher unique click rates than non-personalized mailings.” For MyDev.com users that already use its mass email service Sendbat, which already has a 15% open click rate, this personal touch could add a 29% open rate! For a business that isn’t even using Sendbat, wow, you’re missing out big time. You could be enjoying a 48.3% open click rate, going from not using any software, to using a personalized email campaign via Sendbat.com, this is something your sales team cannot afford to miss! So be sure to mention the person’s name in the email title. Now here’s another little secret, birthdays. According to another market research conducted by Experian.com, birthday emails generated 342% higher revenue per email and a 481% higher transaction rate than promotional emails.
Mobile-Friendly Emails
This is catching on more these days since there’s a proliferation of mobile-friendly websites and or apps. Sending a mobile-friendly email is just the obvious next step. So, design an email that would be a pleasure to read and open on your cell phone rather than a computer screen. Customers check their email on lunch breaks or weekends, you don’t want them swiping to delete because the formatting annoys them.
Segment The Campaigns
Personalizing the email is not necessarily essential if you can at least segment the customer, which saves time. Of course, it’s better to personalize and segment but grouping your prospects into different categories is a great bang for your buck idea. According to a market research study by Optmove.com “the smaller the target group, the larger the uplift. For the smallest size group, the average uplift is $4.70 per customer, whereas when extremely large groups of customers are targeted — 100,000 or more — the average monetary uplift is mere $0.10.” This is important for Sendbat users thinking about how to send out their next campaign. Rather than sending one larger mass email, it’s far superior to just narrow the marketing material in the mobile-friendly email to different customer groups (age, gender, profession, income bracket product/service category). So, rule of thumb, the smaller the group size, the higher the potential profits.
In conclusion, there are many different marketing methods managers can entertain when mass emailing. Whether it’s focusing on the birthday, timing, mobile-friendly, or segment, there are many ways to slice and dice the campaigns to get the most bang for their buck.
To get started with email campaigns to a mass audience try using Sendbat offered at MyDev.com
Users can expect at least an average open click rate of 15%, if this is something you haven’t tried before, expect to see a jump in website visits, reviews, and sales.
For questions, please email hello@sendbat.com or call (224)279–1076
