Social media marketing is changing fast, and you need to stay on top of things to remain Avant guard with your customer service and engagement
First, responsiveness and resolutions need to take place faster. Your business needs to demonstrate that it values customer satisfaction. So, however, you run your social media now, do it with just faster responsiveness.
The next thing is to gain a better understanding of what your customer’s wants and needs are. Perform surveys or request feedback via email campaigns. After you better understand customer desires, ensure that whatever content you’re producing it’s in the interest of what they want to see because it’s all about service to them. Also, review what type of formats are gaining the most views, is it email campaigns, podcasts, videos, or article blogs. Knowing which format is earning the most attention is important because that’s the one you want to triple down your efforts on.
Your customers want to see that your product or service is working in its optimal manner.
This next one might be uncomfortable or undesirable, but it matters, producing culturally relevant content. Make content that follows mainstream narratives. This means, creating content around big events or popular movements. Examples are the super bowl, the NBA playoffs, Black Lives Matter, Christmas, The Olympics, The Oscars, and even The Me Too movement. Pay attention to Google Trends and see what’s trending the most and act accordingly. If it’s a social, cultural, or sports movement, join in and add it to your marketing content or copywriting, it can only help in your search ranking since it resonates with your audience. Now, if your business is global, maybe focus more on worldwide developments like the pandemic or going green.
Put an emphasis on educating your audience about why your product or service is valuable, and how it helps them. At this point you should ask existing customers to engage by posting how they are using the product or service, to leave a comment, suggestion, anything to increase engagement. Guess what? Your customers will engage, especially your higher spending ones which compose 20% of your profits. This goes back to responsiveness, engage with your big spenders/fans, you should be answering their comments and discussing their suggestions in the message feed. Even going above and beyond and wowing them by commenting about something on their own profile. If it’s an especially engaged customer, consider tagging them on Facebook or Instagram.
If you need assistance in managing your social media marketing, consider using Zuitte. With Zuitte, you have a “social media manager” dashboard, where you can post and manage Facebook, Instagram, Pinterest, and Twitter, accounts saving precious time and money. On the dashboard, you’ll be able to save data and see how your accounts and posts are performing. Just click on the platform you want to see the data for. Under account manager, you can add or delete accounts as well as create pre-prepared posts. The file manager will allow you to schedule your posts to be sent at specified time frames. Once you have social media content created, Zuitte basically runs on autopilot.
To watch in greater detail how Zuitte can improve your social media marketing, click to watch this video: Social Media Management in Zuitte — YouTube
For any questions, contact: management@zuitte.com or call: 224–279–1076
