Instagram, love it, hate it, it’s a social media powerhouse and a great platform to advertise your business to engage with customers
Instagram, love it, hate it, it’s a social media powerhouse and a great platform to advertise your business to engage with customers.
Every day +500 million active users check their Instagram ranking it is second only to Facebook. Luckily 90% of Instagrammers follow at least one brand, that’s 450 million people following a brand that could be yours! Most of these users check in with their brand’s Instagram page before their next purchase. So, what should your business do to perform well by using this social platform? Well, here are some things to know to get you pointed in the right direction:
Instagram Favors Reels
With competition from Tik Tok, Instagram is under pressure to encourage its users to keep posting stories. Therefore, know that Instagram’s algorithm favours reels. This means if you post-story content daily, you’re going to attract more attention, especially if you’re including hashtags attaching your brand to popular events or socially conscious trends like Black Lives Matter or climate change.
So, post daily stories showing the use of your product or service. Even better, have your customers post stories using your product tagging your business so you can repost for even more engagement. Know that video content (stories) outperforms pictures by +80%. So, when you post, make sure it’s a video, this includes a live podcast. Users love watching or listening to a podcast vs just reading a post.
Instagram shopping
Social media platforms are constantly striving to become retailers for everything. The retail size of Instagram is set to become $80 billion by 2025. Users are buying clothes, furniture, accessories, sports equipment, and more all on Instagram. Be sure to capitalize on this trend. Include promo codes in your stories or encourage customers to post about your product with a referral or promo code incentives.
Treat Instagram as the call to action. Include “buy now” links within your video reels or description of each post to get the user to purchase the product in the fewest number of clicks.
The Takeaway
Regardless of whether you primarily use Instagram or some other platform, if you need assistance in managing your social media marketing, consider using Zuitte. With Zuitte, you have a “social media manager” dashboard, where you can post and manage Facebook, Instagram, Pinterest, and Twitter, accounts saving precious time and money. On the dashboard, you’ll be able to save data and see how your accounts and posts are performing. Under account manager, you can add or delete accounts as well as create pre-prepared posts. The file manager will allow you to schedule your posts to be sent at specified time frames. Once you have social media content created, Zuitte runs on autopilot. So, start blogging about your business today and supercharge the results by using Zuitte!
To watch in greater detail how Zuitte can improve your social media marketing, click to watch this video: Social Media Management in Zuitte — YouTube
For any questions, contact: management@zuitte.com or call: 224–279–1076
