It’s difficult to personalize, other than a name change when it’s an email going out to tens of thousands of recipients.
It’s difficult to personalize, other than a name change when it’s an email going out to tens of thousands of recipients. Yet, it’s equally important to ensure there’s some form of personalization, otherwise, you’re just getting a very small number of users converting into customers after opening the email. Luckily, according to a Forbes article titled “12 Trends In Account-Based Marketing, Every Marketer Needs To Know” by the Forbes Agency Council, “you can narrow your target audience and generate better results with an account-based marketing approach that focuses on strengthening relationships with your top customers through personalized outreach tailored to their needs.”
Knowing the customer is very important, this translates to needing to buy data to seek out spending habits and mannerisms. Consider aligning with a data collection agency such as Nielson to better understand your 20% core customer. With the data, marketing teams can use a “multi-touch media approach to achieve awareness within accounts with high growth potential.” The data providers, such as Nielson or data axle USA can get you the information on where to market to prospective customers next, with precision.
Besides, accruing data and marketing on social media or other online channels, marketing teams should also consider building a home website that is interesting specifically for their kind of customer. As Bernard May of National Positions states, “Developing your own audience that is comfortable purchasing directly from your website will lead to more sustainable growth.” One can only hope that a high email click rate translates to visitors on the company site. Again, it’s important to ensure the website is interesting and captivates the prospect to make a purchase or become a client of the product or service.
To get started with email campaigns to a mass audience try using Sendbat offered at MyDev.com
Users can expect an average of at least a 15% open email rate, that’s something your sales team cannot afford to miss.
For questions, please email hello@sendbat.com or call (224)279–1076
