Too many businesses are discouraged that to become popular online one needs lots of reviews and credits from reputable institutions. However, the truth is, before a business becomes popular online, their product or service must be sold at a perceived value and their sales platform and online marketing must be on point.
Sales Platforms
Generating sales are going to naturally attract a plethora of reviews as word-of-mouth spreads about the greatness of your product or service. To get sales started, one must have a useful platform which can be leveraged to attract customers and track their website visits as well as know gain knowledge about their background to understand the market. Enter Zuitte, an all-encompassing platform with over 50 powerful tools that help everyday entrepreneurs run and grow their business with a focus on sales.
To initiate sales, Zuitte’s email marketing comes in handy, it’s where startups can send out emails up to 4,000 clients for free included in the price of the platform. Zuitte users can expect the percentage of contacts opening their marketing emails to begin around 15%. The platform also offers automated email response to keep clients engaged and confident that your business is there for them. If your business is not using email marketing software like Zuitte’s, then there’s money being left on the table by not attracting would be customers from your contact list, for many companies email marketing represents at least 3% of total revenue. This might not sound like a lot in the beginning, but once you get the ball rolling, it’s better than zero sales, plus it attracts website visitors which helps your page rank on Google (Hey! You’re starting to get popular!). Once customers are visiting your webpages, you’ll want to collect customer data, this can be done using Zuitte’s url generator “Urless”. Why do you need a randomly generated url to collect customer data? The url contains cookies, so whenever a prospect clicks the Urless link via your marketing email, you will benefit from knowing all sorts of data about the customers visiting the website. This is valuable, because even if no one buys the product, you still found out about them.
Also, as prospects visit your website, time is of the essence. Your sales team needs to answer any thoughts the prospective customer might have to close a deal. This is where using a live chat system like Zuitte’s messenger bot builder or its even more powerful sister company, Convosio, which connects seamlessly to Zuitte, comes in handy. By using a live chat bot, the sales team can better manage multiple customer conversations and keep things standardized for quality assurance. If your business requires clients to apply first before purchase, no problem. Prospects can answer a series of questions needed for approval; this can also be done with a messenger bot on a live chat system like Convosio. Other systems might call this a “approval bot” but on Convosio it can be programmed to respond to any question, think FAQ page, mortgage application, etc.
Besides email marketing, another great way organically generate sales is by building brand and trust through blogging & SEO.
Online Marketing
Marketing online narrows down to two things, blogging and SEO. Which is better? Who’s knows, and who cares? Do both! Constant content creation is imperative when starting a business. How much content? Well…just know that it’s probably going to take 6 months before you experience a sale thanks to posting any blogging, podcast, or video reel. So, blog as much as possible, but make sure the content is valuable and about the product. Perhaps your product or service might not be that sexy, so it won’t accrue as many views or likes as a yacht party in the Mediterranean, but that’s ok, you know why? Your product or service is not being marketed for views or likes, it’s being advertised for sales. Serious prospects specifically search for your offered product or service, so it’s important that it’s displayed in a high value manner, preferably tagged by or with other happy customers. With time, the views will come, and as they accrue your Google page rank will continue to move higher. Remember, long form content is better rewarded by Google, no short 300-word summaries or 5-minute videos. Instead, shoot for 1200-word articles and 15-minute videos. Good luck!
To conclude, becoming popular online does tend to explode with lots of positive reviews. However, before the reviews start pilling in, it’s important to focus on having a strong sales focus and online marketing operation.
