Navigating the social media world for businesses can feel weird because managers know that individuals go online to check what their family and friends are doing, not to view their products and services. However, the following strategies should yield the type of results (sales) companies are looking for:
Post Daily
Posting daily is key, make sure to show off the full functionality and benefits of your product or service. Know that daily posts about your deliverables will garner way less views or followers, but guess what? You will be advertising directly to prime prospects.
Again, daily posting isn’t going to gain any significant number of followers even if you’re Dr. Pepper soda. How many people do you know wake up excited to see stories of top beverage brands? So, don’t beat yourself up over a lack of views. Also, know that some pics or video reels will be more popular than others, but this doesn’t matter. The importance of posting daily is to ensure that the perfect type of customer sees your deliverables because they are the ones that are going to generate sales. Plus, you need to learn from mistakes, the only way to do that is by posting daily and seeing what styles work and which don’t.
Engage with customers,
After you post, you’ll notice how many people viewed or commented, this is where engagement comes into play. Engagement is important, it shows that your business understands and cares about the customer. Two likely ways your business will engage with prospects on social media is either by responding to comments or replies to stories, or by reaching out to those that just viewed or liked the post. In either case, be sure to offer answers any thoughts the person may have about the product. Write to them with something like “Hello, I’m Sarah, I noticed you were checking out our coffee maker, are there any thoughts I can answer?” Know that there are some lucrative benefits to engaging with customers online. First, customers are 60% more likely to make a purchase if chat engagement is involved, so be sure to respond or reach out to every single person that viewed the video reel. Next, know that the faster the response time, the higher likelihood the customer will make a purchase, and even buy more than they anticipated! So, now you are really starting to appreciate and understand why social media is so important to generating sales. Your posts won’t be that popular, but those that do view your posts are probably interested which is a great starting point. This is because those that view your deliverables on social media most likely searched for them in the first place meaning they are trying to find your exact product or service, the sale should be easy.
As you continue to post daily, patterns will develop, certain keywords or phrases will be repeated. To catch all the repetitive words or phrase mentioned about your business across the web is nearly impossible. Instead, one can use a reputation management system like Irevu which highlights all the duplicate keywords or key phrases mentioned about your enterprise and displays them all in one central dashboard. This way, you will know exactly what good and bad things are continuously being said about your business. Areas of improvement will be noted, and positive aspects can be emphasized in daily posts to attract even more prospects.
Conclusion
Do not worry about your business being popular on social media, that comes with time if you have a high-quality product or service. Just make sure to engage with whoever views or comments on your posts. Good Luck!
